AI Insights · Timothy · July 2025
Top Word Puzzle Games on iOS in South Africa: Q2 2025
Explore the performance trends of the top word puzzle games on iOS in South Africa during Q2 2025, including revenue, downloads, and active users.
In the second quarter of 2025, the word puzzle game category on iOS in South Africa saw intriguing trends in revenue, downloads, and active users. Here’s a closer look at the top performers based on data from Sensor Tower:
NYT Games: Wordle & Crossword from The New York Times Company experienced a significant rise in weekly revenue, peaking at around $1.7K in early June. Downloads fluctuated, showing a notable dip in early June but rebounding to 444 by the end of the month. Active users reached a high of approximately 15.8K mid-quarter before tapering to 12.6K.
Scrabble® GO - New Word Game by Scopely, Inc. maintained a relatively steady revenue flow, with a peak of $627 towards the end of June. The app saw increased downloads, culminating at 612 by the quarter’s close, while active users recovered from a mid-quarter dip to end at 2.2K.
Wordscapes from PeopleFun, Inc. had a consistent revenue presence, peaking at $647 in late March. Downloads were strong initially at 2K but settled at 1.3K by June's end. Active users showed a downward trend, decreasing from 9.9K to 7.8K over the quarter.
Zen Word® - Relax Puzzle Game from Oakever Games saw a modest revenue increase, reaching $431 in mid-June. Downloads started robustly at 1.6K but declined to 340 towards the end of June, with active users following a similar pattern, decreasing from 6.2K to 4.2K.
Word Trip - Word Puzzles Games by PlaySimple Games Pte Ltd showed a gradual increase in revenue, reaching $470 in early June. However, downloads remained low, peaking at only 34 in late April, with active users stable around 40 throughout the quarter.
These insights from Sensor Tower highlight the dynamic landscape of word puzzle games in South Africa, reflecting varied user engagement and monetization strategies among leading apps.
